Marketing Part 2: Promoting Your Business
You’ve developed a wonderful new product or service and now you need to get customers to buy it! In this webinar we’ll walk through the most common promotional methods used by entrepreneurs, including networking, referrals, social media, content marketing, email marketing and search engine optimization (SEO). We’ll help you decide how you can best reach your targeted customers and show you how to create your next promotional plan.
SBA Lending Basics and Lender Match: Tools for Business Success
Do you need access to capital to help you achieve your business goals? Did you know the Small Business Administration offers a variety of funding programs for all kinds of small business ventures and Duquesne SBDC has a team to help you get ready for a discussion with a lender?
Please join John Higgins, Duquesne SBDC, and SBA Western Pennsylvania Lender Relations Specialist, Lynn Ann Vozniak, for an overview of SBA lending programs available to small business entrepreneurs. Plus, a unique lender perspective insight to the online lending platform called Lender Match, that can partner your financial needs with an SBA-qualified lender.
Competitor Analysis: Leveraging Market Research for Competitive Advantage
SEO/Website Specialist Emily Keenan and Intake Market Research Expert Dominic Proietto will guide you through how to conduct effective competitor analysis to gain a strategic advantage. In this webinar, you’ll learn:
How to analyze competitors and identify gaps in the market
Techniques for leveraging SEO and market research data
How to position your business strategically based on research insights
This 40-minute session will provide actionable advice on using competitor analysis to strengthen your business, followed by a 20-minute Q&A.
Marketing Part 1: Developing Your Marketing Plan
Many entrepreneurs create products or services they can’t sell no matter how hard they work. It doesn’t have to be this way. This webinar will help you build a roadmap you can use to identify your ideal clients and discover a value proposition that will set you above your competition. We’ll also explain how to conduct a competitor analysis. Plus, we will review different pricing strategies and show the impact of pricing on profits.
This webinar sets the stage for the next webinar in the Small Business Essentials series, Marketing Part 2: Promoting Your Business.
Tax Talk with Corry - Home Office Deduction
Corry Riley, PennWest Clarion SBDC Business Consultant, will answer your Tax questions during this monthly Zoom session.
Corry can help you...
Understand your Schedule C
Employees vs Independent Contractors
What tax deductions and credits are available for small businesses
Sales tax reporting and collection
What records and documents to keep for filing purposes
How to handle IRS audits and inquiries
Other tax-related questions
Starting a Food Truck Business
Do you have a passion for the culinary arts and want to start your own business? If so, starting a food truck might be the perfect business for you.
This live webinar, "How to Start a Food Truck Business" will provide the information you need to launch and run a successful food truck business.
Key topics include:
Utilizing AI to assist in your planning
Identifying your concept and developing your idea
Finding the right vehicle
Keeping your business legally compliant with health regulations and permits
Choosing the right spots to sell your food
Exporting Basics for Small Businesses
Ready to take your small business beyond U.S. borders? Join us for this introductory webinar where we’ll cover the fundamentals of exporting. Learn how to assess your export readiness, navigate the export process, and tap into international markets. Discover how exporting can increase your sales, diversify revenue streams, and create new opportunities for growth. Perfect for small business owners looking to expand their market reach globally.
QuickBooks For Business Growth
QuickBooks is one of the most powerful bookkeeping tools for small business owners. Presented by Wilke CPAs & Advisors, this course is intended for existing QuickBooks users who want to better understand how to generate and interpret key financial reports. Topics covered to include: • Entering Transactions • Bank Reconciliations • Running Reports • Profit & Loss Statements • Balance sheets • and much more!
Sales Tax Basics
Your business is set up and ready to go. Before you make those first sales, you need to have a basic knowledge of Pennsylvania sales tax: Who needs to be registered to collect? What items are taxable? When does sales tax need to be charged? Where do I file and pay? How do I keep proper records? You will also learn about exemptions, use tax, and resources to help you every step of the way as your business grows. Presenter: Representative from the PA Department of Revenue
Digital Transformation: Adapting Your Business for the Future
In this session, Carly, Bethany, and Hayden will guide you through how digital tools can transform your business. You’ll discover:
How to enhance customer experience through digital strategies
Key digital tools to improve operational efficiency
Steps to future-proof your business
Selling a Business
Selling a business can be daunting. You may have devoted many years to building and making your business successful, but how can you be sure you will be adequately rewarded for your effort? Learn how to sell your business for the best price and to a buyer who will maintain your legacy.
Topics to be addressed include:
Why most businesses do not sell when listed for sale
Exit Planning mistakes
Information a seller needs
Selling a Franchise
Finding a buyer
Should you finance the sale?
Getting the business ready to sell
Closing the sale
After the sale
Successfully Hiring Employees (webinar)
Congratulations!
Your company has grown enough that you need help. As an entrepreneur, you likely didn’t start your business so that you could manage finances or inventory or people, but you are required to in order to keep the doors open. In this workshop, you will learn several key steps to hiring the right person and to set up your employment details correctly. It’s a blend of purpose and culture with policy and procedure.
Participants will learn:
Why selection is so critical and a few key steps to take before posting that job
How to ensure that an employee’s first day, week, and month is successful
Action items to handle employment “requirements” that will de-stress the process
Understanding Veteran-Owned Small Business Certifications for Government Contracting
During the presentation, we will provide attendees with a better understanding of Veteran-Owned Small Business (VOSB) and Service-Disabled Veteran-Owned Small Business (SDVOSB) certifications as they apply in the government marketplace. We will discuss aspects of the program to help businesses determine if certification is right for them, including:
Eligibility requirements
How certification fits into state & federal contracting
Where/how to get certified
Recent program updates
Bookkeeping Basics – Virtual Workshop
Accurate bookkeeping serves as the foundation of your business’s accounting and financial systems– impacting the growth and success of your business. Bookkeeping Basics, presented by Wilke CPAs & Advisors will introduce attendees to bookkeeping best practices for business.
Topics covered to include key action items related to:
• Creating a Chart of Accounts
• Recording Transactions
• Bank Reconciliations
• Planning for Taxes
• Accounting Software Options
• and much more
Commercial Leasing: Avoiding Pitfalls and Landmines
Finding a commercial space can be difficult! In this webinar, you will develop an understanding of the following:
What are the important Terms & Issues in a commercial lease.
The Process used in Negotiating a commercial lease.
How to develop strategies that can mitigate risk in a commercial lease.
Go Global: Export Marketing, Finding a Foreign Distributor and International Trade Shows
Find Buyers and Partners, your next customer may be in another country. Developing export partnerships with distributors in foreign markets can be a highly effective way of achieving business growth. Reliable distribution partners can offer in-depth local market knowledge, an established customer base, and logistical capabilities.
Each year more than 80,000 international buyers attend key trade shows in the U.S. spending billions of dollars on U.S.-made products.
Prepare your company to gain from interacting with international customers.
Learn about how to find foreign reps and prepare to attend your next international show.
The topics will be the following:
Country selection and Free Trade Agreements
Ways to enter a country
Finding a sales rep in another country
Exhibiting at a Foreign trade show
Remote Work 2.0: Managing Distributed Teams for Productivity
In this session, Lynne McGeehan, Assistant Program Coordinator, Wesley Holye, Digital Content Specialist, and Haley Gravish, Social Media Specialist, will discuss how to maintain productivity and foster strong communication in remote and hybrid work environments. You’ll learn:
Effective communication strategies for remote teams
Tools and methods to boost and maintain productivity
Best practices for managing distributed teams
This session is designed to provide practical strategies that can enhance your team's performance, whether you’re operating fully remotely or in a hybrid setting.
FLSA Exemption for Executive, Admin, Prof, Outside Sales and Certain Computer Employees
The FLSA provides an exemption from both minimum wage and overtime pay for employees employed as bona fide executive, administrative, professional, outside sales employees and certain computer employees.
This webinar will provide important information on the following:
An overview of the Executive, Administrative, and Professional (also known as EAP) Exemption requirements
2024 Final Rule important dates and the changes made under this 2024 Final Rule, to the standard salary level, the highly compensated employee (referred to as the HCE) total annual compensation level, and the Updating Mechanism.
Review of the requirements that were not changed by this Final Rule
Share detailed information about new materials and resources available on the 2024 Final Rule website
Register today!
Speaker: Karen Welton, Community Outreach & Resource Planning Specialist, Pittsburgh District Office, U.S. Department of Labor, Wage & Hour Division
How to Become WBE Certified
Becoming certified as a Women's Business Enterprise (WBE) provides access to supplier diversity and procurement executives at hundreds of major U.S. corporations and federal, state and local government agencies looking to work with women-owned businesses. WBEs are also included in a local network of women entrepreneurs with access to education, mentoring and eligibility for awards. In this webinar, you will learn if certification is right for your business and how to apply.
You will learn:
About WBENC and the WBE Certification
What is Supplier Diversity
WBE eligibility requirements
What to expect when applying: the application process, cost and required documents
Benefits and opportunities available to certified women owned businesses
Developing Financial Projections for Your New Small Business
You’re starting or have started your new small business. Great!! But . . . you’re worried about what your sales will be, or if you can make a profit and how you will manage your cash flow. If you need help in any of these areas, this webinar is for you! We’ll review calculating your startup costs, projecting sales, creating a projected profit and loss statement and cashflow statement.
Small Business Insurance Panel
All successful small businesses recognize the importance of having a team of trusted business advisors. This includes professionals such as attorneys, accountants, bankers, and, of course, commercial insurance professionals. This informative event will provide you with invaluable insights into transferring business risks and highlight the significance of insurance in safeguarding your assets.
During this session, our focus will be on protecting your small business in today's ever-evolving business landscape. We will explore the purpose of insurance for small businesses, familiarize you with key insurance terms, discuss different types of insurance companies, explain the insurance process, and delve into the topic of insuring business owners and employees. Additionally, we will touch on the importance of specialty insurance.
We will also showcase real-life examples of how business insurance applies to various industries. Please bring any questions you may have about your specific insurance needs, as we will provide expert guidance tailored to your circumstances.
Outsmart the Scammers: How to Keep Your Business Safe (Webinar)
Running a small business today involves more than just delivering great products and services - it means protecting your business from the growing risks of online and offline scams. This 30-minute webinar dives into savvy, practical approaches to safeguard your business from a variety of common tactics. You'll learn how criminals target small businesses, often by exploiting unsuspecting employees, to steal sensitive information. From phishing emails to information breaches, we'll cover what you need to know to protect the value of your company and your reputation. You’ll leave with straightforward tips that are easy to implement and will give you peace of mind in today's tech-driven world.
How to Know if Your Business Idea Will Really Work (Webinar)
You have an idea for a new business but are wondering where to start. Is the idea worth pursuing? How can you tell if it is or isn’t? Maybe you don’t even have an idea, but know you want to start a business.
This session will help you develop a strong business idea by walking you through simple steps to determine if your idea is feasible and if not, how to make it better.
Steps covered will include:
Considering your business ideas (What type of business do you want to start?)
Assessing your resources (How much will this endeavor cost, both financially and in time spent?)
Reviewing industry regulations (Every industry has them!)
Defining your target market (Who are you going to sell to? Hint - it’s not everyone!)
Identifying your competitive advantage (What do you have to offer that your competitors don’t?)
Writing a business plan (Yes, it is important!)
Navigating Artificial Intelligence: Perplexity.ai, Claude 3, and More
AI is not one-size-fits-all. Discover a range of AI tools like Perplexity.ai and Claude 3, and learn how to choose the right ones to address your specific needs and challenges.
Master Your Social Media Message: A Take Away Framework for Consistent Content Creation
If your business is NOT producing raving fans & repeat customers, your marketing messaging is probably the problem. Learn a new approach to social media marketing that gets straight to the heart of your audience and takes the pressure off posting! Each participant receives a fill-in-the-blank Content Creation Workbook to apply to your specific business, which makes showing up on social media consistently your new normal. Take the guesswork out of promoting your business online.
By the end of this workshop, you will be able to:
uncover the emotional benefits that your products or services provide
use frameworks to reach marketing message clarity that attracts your dream customer
learn a simple, applicable content idea strategy that makes content creation easy & FUN
Build Google Authority with Strategic SEO - 10/23/2024
Discover a variety of tactics you can implement immediately to build your Google authority and be more competitive in search results for your business category. SEO is based on over 200 factors that Google considers to determine your rank position. We’ll focus on those factors most highly weighted by Google and those which we can most directly and effectively influence. Together, we’ll optimize your website, local business listings and social media with a clear SEO strategy to grow your business.
Driving Traffic to Your Website
To get people to come to your website you must pro-actively market it. Learn ways to promote your small business site. By the end of this webinar, you will have a better understanding of website traffic and its different types, core marketing strategies that drive website traffic, and how the use of machine learning and website technology can impact your traffic.
This session will be presented by Cary Baskin, a SCORE Chester & Delaware Counties volunteer and owner of the Marketing Department in Malvern, PA.
Navigating Artificial Intelligence: Winning Government Contracts by Using AI
This session will use case studies to show how smaller enterprises can use generative AI to compete for and win government & large enterprise opportunities. We’ll also examine different ways that tools like ChatGPT can assist with the sales process and actual service delivery.
Navigating Artificial Intelligence: Integrating AI into Your Workflows Using Zapier & IFTTT
This workshop is designed for anyone who wants to harness the power of AI to optimize their workflows. We'll delve into the world of AI integration, teaching you how to connect ChatGPT with other applications and automate tasks using Zapier and IFTTT. No prior coding experience is required!
Navigating Artificial Intelligence: Google Gemini Deep Dive
Discover the unique capabilities that set Google Gemini apart from other AI models. Explore its integration with Google Search, Workspace, and other products, and see how Gemini's unique features enhance user experiences across the Google ecosystem.