Many entrepreneurs create products or services they can’t sell no matter how hard they work. It doesn’t have to be this way. This webinar will help you build a roadmap you can use to identify your ideal clients and discover a value proposition that will set you above your competition. We’ll also explain how to conduct a competitor analysis. Plus, we will review different pricing strategies and show the impact of pricing on profits.

This webinar sets the stage for the next webinar in the Small Business Essentials series, Marketing Part 2: Promoting Your Business.