You have an idea for a new business but are wondering where to start. Is the idea worth pursuing? How can you tell if it is or isn’t? Maybe you don’t even have an idea, but know you want to start a business.

This session will help you develop a strong business idea by walking you through simple steps to determine if your idea is feasible and if not, how to make it better.

Steps covered will include:

• Considering your business ideas  (What type of business do you want to start?)

• Assessing your resources  (How much will this endeavor cost, both financially and in time spent?)

• Reviewing industry regulations  (Every industry has them!)

• Defining your target market  (Who are you going to sell to? Hint - it’s not everyone!)

• Identifying your competitive advantage  (What do you have to offer that your competitors don’t?)

• Writing a business plan  (Yes, it is important!)